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 VINTAGE ORIGINAL PRINT OF LEVIS JEANS ADVERTISEMENT  US $180.00
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 Singapore 1949 Happy World Stadium Boxing Championship Advertisement print x 01 US $120.00
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 1939 Pretty Woman Hunting Nature Prints Saleman Sample Advertisement Calendar US $110.00
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 Cucaro original printed advertisement featuring san francisco from the 1960s US $78.00
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 1920 30s STUDEBAKER Automobile Advertisement Prints 9 Pages Lot US $70.00
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 1920s 1930s BUICK Collectible automobile Advertisement Prints 8 Pages Lot US $70.00
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 1940s 1950s COCA COLA Print Magazine Advertisements ADS Lot of 11 COKE US $55.29
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 Ephemera Antique Paper Documents Prints Advertisements Etc Scarce Book US $49.95
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 Vintage Lady Print Himani Snow Powder Advertisement Tin Box US $40.00
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 1920 30s ALLEN COLE DAIMLER Automobile Collectible Advertisement Prints 5 lot US $40.00
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 1918 The Brave Cream of Wheat Print Advertisement US $39.95
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 1920 The Daily Cream of Wheat Print Advertisement US $39.95
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 1919 His Bodyguard Cream of Wheat Advertisement Print US $39.95
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 1917 Who Can Spell Cream of Wheat Advertisement Print US $39.95
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 1922 An Old Friend Cream of Wheat Advertisement Print US $39.95
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 Vintage Telephone Baby Print Litho Sweets Advertisement Tin Box US $35.00
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 1920 30s Advertisement Prints CAMEL Cigarettes Veltone CORN FLAKES 13 lot US $35.00
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 India Old Print Advertisement COCA COLA 26164 US $30.00
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 India Old Print Advertisement COCA COLA 26171 US $30.00
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 Vintage Bird Flower Print Sweets Shop Advertisement Tin Box US $30.00
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 India Vintage Print Advertisement COCA COLA 27286 US $30.00
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 1919 You Rascal Cream of Wheat Print Advertisement US $29.99
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 India 1951 Calendar Printer Advertisement Print Dr Hedgewar Founder of RSS US $29.99
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 1920 30s PACKARD PANAMERICA PIERCE ARROW WHIPPET Advertisement Prints 7 lot US $28.00
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Print Advertising Guideline
Advertising costs money. Period. You probably have a limited budget for marketing your company and want to create print advertising that will get results without wasting your budget money. Design a postcard, brochure, newsletter, or any other form of advertisement that will capture attention right away and cause clients to contact your business by following the tips below.
Action
Everyone knows that a good mail out will contain a call to action statement. What many people do not know, though, is that a call to action will be more successful with a time frame. For instance, use phrases such as, “10% off for the month of July” or “Only 3 days left to receive your discounted price.”
Headline
Make sure that your headline captures attention in a glance. It must be appealing or interesting enough to make a potential client stop for even a moment to skim your postcard or brochure. Avoid misleading statements as they can cause readers to lose interest. Instead, write headliners that cause interest but also clearly portray your message.
Simple
Avoid boring your readers with long, complicated paragraphs or sentences. Remember that you are not trying to explain all the ins and outs of your company. You are merely attempting to bring in more business. Therefore, keep your sentences short and wording simple.
Graphics
The images in your print advertisement will make your message more interesting, but they need to correlate with the message. Graphics that do not enhance your point are a distraction. With this in mind, also be sure to place pictures alongside the text it supports.
Test
While testing your marketing tools can be a long process, it is definitely worth it in the end. The most effective way to test your advertisement is by changing only one aspect at a time, the wording of the headline for instance, otherwise you will not know what change did or did not produce results. Be sure to keep track of the amount of results with each new change so that when your test is complete, you know which changes were the most beneficial.
Print advertising can be difficult to perfect but if you have a guideline with which to begin, it can save you a lot of time and even money. So roll up your sleeves and begin designing advertisements that produce results.
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