Rare Advertising
Rare Advertising
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 19c Antique Advertising MUSEUM PAIR Bisque Display Statue Figure Figurines Rare  US $17,999.99
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 RALEIGH BICYCLE ADVERTISING SIGN RARE PORCELIN 30S VINTAGE US $5,900.00
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 RARE Vintage Advertising RCA Cab Light Sign Globe Trotter Radio Phonograph US $2,500.00
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 ORIGINAL 1908 LINEN BACKED GERMAN ADVERTISING POSTER MULLER EXTRA VERY RARE US $2,399.99
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 RARE ANTIQUE VINTAGE PHOTO PHOTOGRAPH ADVERTISING KODAK STERLING SILVER BOX US $2,000.00
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 Rare Antique Solid Brass Regal Boot Advertising Sign US $1,999.00
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 Rare Vintage Ford Display Sign for Liquid Glaze Advertising Metal Display Co US $1,800.00
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 RARE ADVERTISING CALENDAR PROOF ART MOUNTS 1940 30PCS US $1,500.00
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 Antique 1920s PABST MILWAUKEE Telechron Clock RARE Early Advertising Beer Clck US $1,325.00
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 ANTIQUE ENGLISH MEREDITH SON ADVERTISING CAKE STAND RARE US $1,075.00
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 RARE VINTAGE COCO CHANEL LIGHTED PERFUME BOTTLE ADVERTISING STORE DISPLAY SIGN US $999.99
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 ORIGINAL 1895 BOOK ADVERTISING POSTER MISS TRAUMEREI EXTREMELY RARE ARTWORK US $999.99
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 EARLY 20TH C VAN HOUTEN`S COCOA ADVERTISING SIGN RARE US $999.99
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 RARE Early DESTRUXOL KILLS BUGS Advertising Parasol Unusual Unique 1940 50s US $975.00
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 ANTIQUE RARE DIAMOND DYES ADVERTISING CABINET GENERAL STORE DISPLAY BURLINGTON US $895.00
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 RARE Antique 1920s THE PEOPLE British Newspaper Porcelain Advertising Sign US $790.00
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 rare antique french advertising sign night light candle US $645.00
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 INCREDIBLE RARE ADVERTISING SPICE TIN GOLF CLUB NEAR MINT GOLFER CADDIE MUST SEE US $599.99
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 RARE 1880 Ditman Sea Salt Bath Advertising Litho Poster US $505.75
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 Vintage Rare 1929 Blue Ribbon Malt Extract Paper Advertisement Sign Ex Condition US $499.00
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 VINTAGE AUTOMOBILE ADVERTISING TIN SIGN NGK PLUGS RARE ORIGINAL AMERICAN SIGN US $499.00
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 SUPER RARE Vintage 1940s 50s PONTIAC DEALERSHIP Tin Sign Advertising US $485.00
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 Vintage Rare Advertising A C Roebuck Trenton Mans 18s Pocket Watch 1895 Running US $450.00
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 vintage door push bar rainbo is good bread advertising antique rare old rainbow US $450.00
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 RARE VICTORIAS SECRET ADVERTISING STORE DISPLAY SHIPS WORLDWIDE US $450.00
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 HUGE 5x5 Antique 1969 Mobilgas Pegasus Sign Rare Vintage Backlit Advertising US $435.00
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THE BIGGEST ENEMY OF RADIO AD CAMPAIGNS
I have a unique job. I’m a radio advertising expert who teaches copywriters how to write radio commercials -- the kind of effective radio advertising that produces profitable results for the radio advertiser.
The worst thing that ever happened to the radio advertising industry occurred sometime in the last century when some well-meaning person foolishly labelled the department in charge of crafting radio commercials as "Creative."
As a result, being "creative" is the goal of most people who produce radio advertising. They give each other awards for producing the most "creative" commercials.
And this is the first thing you must understand:
RADIO ADVERTISING IS NOT A CREATIVE EXCERCISE; IT'S MASS SALESMANSHIP.
A radio commercial's goal isn't to "be creative"; it's to sell.
"Creativity" is nice, but it shouldn't be your ultimate objective. Creativity is a tool to help you accomplish your task.
People who make their livings by harnessing their creativity never wake up in the morning thinking, "I really want to be creative today!" Instead, they wake up with a problem they need to solve:
The novelist wants to make the middle chapters move more quickly.
The playwright realizes the second act is much too slow.
The architect is trying to reconcile the client's wishes with the zoning board's rules.
So...What, exactly, do I mean by a commercial that sells? How can you be certain that your commercial is one that sells?
Is it one that mentions the sponsor's name a certain number of times? That specifies a price? That lists the benefits of the product or service? That gives the advertiser's phone number over and over again?
No. A commercial that sells is a commercial that motivates the listener to act.
To go to the car dealer and test-drive a vehicle.
To call for the free information booklet.
To go the department store and take a test whiff of the perfume.
A commercial that sells is a radio commercial that motivates the targeted listener to take a specific action.
SHAHRUKH KHAN IN A RARE AD
