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 Penn Teller The Refrigerator Tour Show Promo 1991 print Ad advertisement US $7.99
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Boost Your Profile For Increased Sales
In a time challenged world we’re always looking for just the right fast source of information; having it at hand when we most need it. In this situation a marriage of almost perfection was created.
The information providers sought to have their message under consumer’s noses and consumers needed easy access to a fast fix for their next problem – the fridge magnets were providing those solutions.
The perfect integration of problem and solution was in the form of a fridge magnet. Discovered in the 1970’s the fridge magnet has grown ever since to occupy the space on the home fridge. Plumbers, electricians, Real Estate salesman, vets, doctors, local politicians and many more besides have come to rely on the efficacy of the fridge magnets ability to deliver it’s message.
This fridge magnets are one of the products of this new generation - in the Modernized World.
The power of a humble fridge magnet rests in the reality that an average fridge is opened – read viewed – around 17 times a day. That’s a lot of exposure.
A fridge magnet marketing card follows the same raison d’etre, but with a larger imprint area. They have magnet only over a small portion on the card’s obverse side. The substaintial benefits of the magnetic marketing card are its lower cost, size on size to a fridge magnet and its lighter weight and hence lower costs of distribution.
These are best suited to marketing products like calendars and large advertising messages too big for say a business card sized magnet.
Another extension of the fridge magnet has been the manufacture of even thicker material suitable for car magnets with the same ease of movement and positioning wherever you want on a car. These car magnets are an easy means to get all forms of communications over a car – making a mobile advertisement.
A new idea is to invite passers-by a parked company car, take a fridge magnet off the vehicle; combining the company’s advertising and means of contact via the fridge magnet. It’s a novel way to promote and profit from the combined use of car and fridge magnets.
adidas Originals - "Making the Commercial" promo #1
